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Communication Strategy

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Communications Strategy

The most successful method of communication is to execute tactical practises from a clearly designed communication strategy that separates a product from its rivals, emphasising its benefits to patients. Our communication strategies are created for our customers with in-depth product and marketing research and are informed by the needs of the patient and the prescribing community.

  • Strategic consultation

  • Product positioning and competitor analysis

  • Gap analysis

  • Communications planning

  • Publication planning

  • Scientific platform

  • Lexicon and scientific statement development

  • Global to local tactical rollout

  • Literature surveillance

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